Our Mission

We are the new newspaper.

We deliver hyperlocal news without the bias or opinion that has come to define traditional newspapers.
We tell the stories of our clients through sponsored articles, making them more human and compelling as businesses.

 
 
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What We Do

We give communities the news and information they need and can trust. We make it highly accessible through our websites, email newsletters and radio broadcasts.

 
 
 

Who We Are

Our team includes award-winning journalists, talented creatives, marketing consultants and broadcast professionals. Experts in digital engagement, broadcast programming and marketing lead and support the Local Voice team.

 
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Our Promise

Trust matters.

Our journalists tell compelling, local stories driven by these principles:

  • Accurate reporting that allows readers to decide on issues for themselves. We don’t have a bone to pick or an axe to grind in any story.

  • Properly sourced quotes provided in proper context. We don’t use “sources close to the matter” and we quote people using the words they say, rather than what we try to make them mean.

  • Names spelled correctly. It tells the community we care.

In contrast to traditional media outlets, we are committed to providing opinion-free content. That means:

  • No editorials
  • No opinion columns
  • No letters to the editor
  • No endorsements of political candidates
 

Our Content

We seek stories in all we do.

 

WE MAKE THE DONUTS. 100% of our content is either created by our team or a trusted local partner. We create 95% of our content sourcing just 5% from reliable, local partners.

 

WE DO NOT AGGREGATE. Local Voice newsrooms deliver timely, multimedia news content to our audiences in every market with a hyperlocal focus. 

 

WE DEVELOP COMPELLING COMMERCIAL CONTENT. Our creative services team develops the supermajority of our advertising content.  They guide our advertisers through effective marketing strategies that include digital display, radio, video and content marketing.

OURS IS NOT 'GOTCHA JOURNALISM.' The goal is full transparency on every issue.  The result is an engaged reader with the tools to take action when necessary.

 

WE ARE NOT AN AD NETWORK. Our sites are closed platforms; we control 100% of the ad space. Our news content and advertisers are never compromised by programmatic ads. 

 

OUR RADIO IS LOCAL. Curated by our programming team, our radio stations deliver music consumers love wrapped with local content they can’t hear anywhere else.  Starting with the music, we hand-select every minute of content broadcast on our stations.

 

 
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Engagement

Our engagement team continually evaluates new ways to reach our readers and listeners. Today we meet our audience wherever they are using these multimedia platforms:

  • News sites
  • Headlines email newsletters
  • Events calendars and newsletters
  • FM radio stations: Triple A, Classical, Country
  • Streaming radio stations: Triple A, Classical, Country
  • Save30: local gift certificate e-commerce platform
 
 

Branded content

Inspired sponsored stories produced by our in-house team are central to our advertising model. 

Localities

Local Voice operates in three markets: Wilmington, N.C., Williamsburg, Va. and Virginia Beach, Va. 

Leadership

A team of experts in digital engagement, broadcast programming and marketing lead and support the Local Voice team.